With complex manufacturing, video is an easy way to showcase your value proposition efficiently and at scale.
Video for B2B Sales and Marketing
It can be a challenge - communicating complex manufacturing solutions to a client, let alone the impact it will have for the end-user. Video is a fantastic way to do this easily and at scale.
In this video for STI Conveyors, based in Barrie Ontario, we wanted to provide an experience for the viewer and showcase the product and service they provide.
Rather than producing a manufacturing video that focused too heavily on the product, the founder and his team wanted a video that revealed the impact on the end user.
We used a robotic motion slider in a number of shots to mirror the experience of a smooth and effective carwash.
Motion Controlled Video Content
Camera motion can have a powerful impact on the viewer. In film and television, motion in cinematography is consistently used to reinforce the story.
Handheld, “shaky cam” can convey a sense of uncertainty. In the same way, slow calculated movement can communicate a sense of control or calm.
Using a motion slider to mimic the control of the conveyor system was a perfect fit, and gave us some creative options in the editing suite.
Industrial Photography
Still photography in B2B manufacturing is a great way to show details that will take the viewer a few moments to digest.
Video typically moves through a sequence of images quickly to communicate an overall message. Still photography is a great way to let the viewer visually take in information about your product at their own pace.
